Head – Research & Insights, Ads Marketing at Google
Justin is the Head of Ads Research & Insights for Google. His team represents the voice of consumers and clients by uncovering insights that are useful for brands. Prior to Google, Justin was the Director of Data Strategy & Precision Marketing for The Coca-Cola Company, where he led the creation of the data strategy that powered Coke’s precision and programmatic marketing. Justin lives in Brooklyn with his wife, two young sons, and gigantic sheepdog and is a graduate of the Haworth College of Business at Western Michigan University.
Amber and Brent talk to Justin De Graaf about the best way marketers can use Google and how Google makes its money and drives the global economy.