COVID-19: What to do now, what to do next

Our eight waves of consumer research reveal that COVID-19 has substantially changed consumer behavior. We explore five key myths impacting CPGs—that our research data dispels. Businesses must be data-led as they shape plans for the future, and CPGs need to revisit consumer segments, their portfolios and their partners now to build a foundation for future growth.

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Navigating the Impact of COVID-19

Debunking 5 consumer myths in the era of COVID-19
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Navigating the impact of COVID-19

How we help

With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

Redefine consumer and channel experience

Capture new growth and meet liquid expectations.

Reinvent operations

Architect the business to be relevant at scale.

Run an intelligent enterprise

Pivot your business to unlock value faster than ever.

Develop next-gen IT architecture

Go digital at the core to adapt at speed.

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Capabilities

From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Cloud Solutions for Consumer Goods and Services

Make better-informed decisions while boosting revenue, profit and market share.

Accenture customer innovation network

Explore emerging technologies to compete in a fast-changing environment.

SAP services & solutions

Power your intelligent enterprise and drive your business forward.

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Case studies

Drinkworks, quenching the thirst for innovation

Drinkworks, quenching the thirst for innovation

Drinkworks partnered with Accenture to help reinvent the home cocktail experience.

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Del Monte Foods is growing with cloud

Del Monte Foods is growing with cloud

Accenture helped Del Monte Foods transform its IT infrastructure and to transition to the cloud.

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Henkel cultivates in-house talent by skilling up

Henkel cultivates in-house talent by skilling up

We worked with Henkel to digitally upskill its workforce and create a culture of lifelong learning.

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What we think

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Meet the team

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Oliver Wright

Managing Director – Global Industry Lead, Consumer Goods and Services

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Laura Gurski

Senior Managing Director - Consumer Goods and Services Lead, North America

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Kim De Maeseneer

Senior Managing Director – Consumer Goods and Services Lead, Europe

Rajat Agarwal

Managing Director – Consumer Goods and Retail, Industry Lead, Growth Markets

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News

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SALT Solutions will join Accenture Industry X to help improve clients’ factory and plant operations

Accenture to acquire technology consultancy SALT Solutions to improve manufacturing operations and logistics with cloud-based industrial IoT platforms.

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COVID-19 likely to usher in "decade of the home," according to Accenture Survey Research

New research highlights how retail and consumer goods companies must adjust their product and service portfolios to meet consumers locally.

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Zydus Wellness builds enterprise platform to drive digital transformation

Accenture helped the India-based consumer wellness company become an intelligent enterprise using SAP S/4HANA®  to help drive digital transformation.

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