COVID-19: What to do now, what to do next

Our eight waves of consumer research reveal that COVID-19 has substantially changed consumer behavior. We explore five key myths impacting CPGs—that our research data dispels. Businesses must be data-led as they shape plans for the future, and CPGs need to revisit consumer segments, their portfolios and their partners now to build a foundation for future growth.

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Navigating the Impact of COVID-19

Debunking 5 consumer myths in the era of COVID-19
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Navigating the impact of COVID-19

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With services spanning growth strategy and execution, sales and trade promotion management, marketing, supply chain, and intelligent enterprise enablement we help our clients achieve consumer relevance at pace and in the right scale units.

Remodel the portfolio

Create an innovation agenda to drive disruptive growth.

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Capture new growth and meet liquid expectations.

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Architect the business to be relevant at scale.

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From enabling front office transformation to building an intelligent enterprise underpinned by technology and analytics, the Accenture consumer goods industry helps businesses innovate and transform.

Case studies

Drinkworks partnered with Accenture to help reinvent the home cocktail experience.

Accenture helped Del Monte Foods transform its IT infrastructure and to transition to the cloud.

We worked with Henkel to digitally upskill its workforce and create a culture of lifelong learning.

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Meet the team

SALT Solutions will join Accenture Industry X to help improve clients’ factory and plant operations

Accenture to acquire technology consultancy SALT Solutions to improve manufacturing operations and logistics with cloud-based industrial IoT platforms.

COVID-19 likely to usher in "decade of the home," according to Accenture Survey Research

New research highlights how retail and consumer goods companies must adjust their product and service portfolios to meet consumers locally.

Zydus Wellness builds enterprise platform to drive digital transformation

Accenture helped the India-based consumer wellness company become an intelligent enterprise using SAP S/4HANA®  to help drive digital transformation.

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