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Get beyond the wheel

The Automotive industry, as we previously understood it, is obsolete. We are now operating in a Mobility ecosystem: the next iteration of Automotive.

Today’s megatrends are raising fundamental questions about the purpose of a vehicle—advances in connected and autonomous technology, the shift from hardware to software-defined vehicle, an emphasis on sustainability, and ever-changing customer expectations—pose threats to traditional automakers and also present exciting new opportunities.

All of this is creating a new value chain for the automotive industry. In this next iteration of Automotive, companies must get creative about how they reshape their products, structure their businesses, use technology, and reimagine the services and experiences they bring to their customers.

It’s time to embrace the ecosystem and collaborate beyond industry lines to find new ways of innovating and partnering for success.

Automotive Innovation Lab

The automotive sector is experiencing the greatest revolution in its history: electrification, digitization, new urban mobility, e-commerce, post-Covid consumer behavior, and more. To address these industry challenges, Accenture Interactive, Atresmedia, Automobile Barcelona, Droga5, Google, Grupo Antolín, IESE, RACC, SEATS.A. and Shackleton have launched the Automotive Innovation Lab (AIL).

AIL, based in Barcelona, Spain, is a collaborative space for research, reflection, debate and analysis on the automotive sector. It is committed to bringing together some of the most innovative companies interested in the future of the automotive industry to face the challenges of coming years and to understand what the relationship between people and cars will be like.

The AIL's first action was to conduct large-scale research to analyze the impact of the pandemic on what Europeans feel, think and do about cars and their mobility. This study, led by Fjord, consists of 2,000 interviews in Germany, Spain, France, Italy and the United Kingdom, along with a qualitative phase with in-depth interviews.

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What do digital drivers want?

Strict emissions standards and the digitization of automobiles are raising major questions among automotive original equipment manufacturers (OEMs). What does this mean for the future of customer preferences? Does the alternative engine transition overwhelm customers? How do the sustainability mindset and vehicle connectivity transform customer expectations toward the sales and aftersales processes? Are purchase barriers becoming bigger for customers, as vehicles turn more and more into their own data centers with growing functionalities and complexity? And, importantly, what challenges do these customer expectations create for OEMs?

Stay tuned as we explore these factors and what they mean for the mobility industry. Our study, launching later this year, will look at customer expectations and preferences in light of burgeoning alternative engine types and the ever-increasing digitization of mobility. The study will capture insights for sales and aftersales in Europe, China and the US.

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Capabilities

We help automotive companies to drive efficiencies, unlock new value, enhance the customer experience and create new business models.

Customer experience

Transform the customer experience from browsing to service and aftersales and beyond.

Software-defined vehicle

Transform the in-car experience from hardware to software-defined vehicles. Learn more

Autonomous and connected vehicle

Create new functions and capabilities across engineering and new business units.

Mobility X

Explore a new market space generated by new technology and user needs. End-to-end services targeting consumers' desire for mobility. Learn more

Cost transformation

Optimize costs to invest in innovation. Learn more

Data-driven enterprise

Transform the company into a data-driven business, extracting value from insights.

Core IT and cloud

Accelerate speed to market with the New IT architecture and operating model.

Electrification

Embrace electrification now and become a leader in the e-revolution. Learn more

Sustainability

Evolve into a responsible organization by embedding sustainability and sustainable innovation across the value chain. Learn more

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Case studies

ŠKODA AUTO drives innovation to become a leading customer-oriented mobility services company.

Learn how we helped CNH Industrial with their application maintenance services transformation.

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Learn more about Accenture Automotive in the news.

The Circular Economy Can Help Reduce Vehicle Lifetime Emissions by up to 75% by 2030, according to Accenture and the World Economic Forum

The automotive industry must take swift action now to decarbonize and prepare for increased mobility demands.

CNH Industrial, Accenture and Microsoft Collaborate to Develop Connected Industrial Vehicles

Five-year agreement involves the creation of a global digital hubs network to support CNH Industrial in enhancing its digital capabilities.

Accenture to acquire ESR Labs to help automotive companies drive greater value from software

ESR Labs will bring additional scale to Accenture’s focus on smart connected solutions and mobility services.

Mobility services will force auto manufacturers to reconsider future value of car ownership

The report “Mobility Services: The Customer Perspective,” looks at the key challenges for car manufacturers now and in the future in relation to the rise in mobility services.

Accenture, Faurecia and Affectiva team-up to develop the car cabin of the future

Accenture, Faurecia and Affectiva are collaborating to innovate driver safety and in-car infotainment for occupants.

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