Automotive consulting

Strict emissions standards and the digitization of automobiles are raising major questions among automotive original equipment manufacturers (OEMs). What does this mean for the future of customer preferences? Does the alternative engine transition overwhelm customers? How do the sustainability mindset and vehicle connectivity transform customer expectations toward the sales and aftersales processes? Are purchase barriers becoming bigger for customers, as vehicles turn more and more into their own data centers with growing functionalities and complexity? And, importantly, what challenges do these customer expectations create for OEMs?

Stay tuned as we explore these factors and what they mean for the mobility industry. Our study, launching later this year, will look at customer expectations and preferences in light of burgeoning alternative engine types and the ever-increasing digitization of mobility. The study will capture insights for sales and aftersales in Europe, China and the US.