Automotive

The Automotive industry, as we previously understood it, is obsolete. We are now operating in a Mobility ecosystem: the next iteration of Automotive.

Today’s megatrends are raising fundamental questions about the purpose of a vehicle—advances in connected and autonomous technology, the shift from hardware to software-defined vehicle, an emphasis on sustainability, and ever-changing customer expectations—pose threats to traditional automakers and also present exciting new opportunities.

All of this is creating a new value chain for the automotive industry. In this next iteration of Automotive, companies must get creative about how they reshape their products, structure their businesses, use technology, and reimagine the services and experiences they bring to their customers.

It’s time to embrace the ecosystem and collaborate beyond industry lines to find new ways of innovating and partnering for success.

Strict emissions standards and the digitization of automobiles are raising major questions among automotive original equipment manufacturers (OEMs). What does this mean for the future of customer preferences? Does the alternative engine transition overwhelm customers? How do the sustainability mindset and vehicle connectivity transform customer expectations toward the sales and aftersales processes? Are purchase barriers becoming bigger for customers, as vehicles turn more and more into their own data centers with growing functionalities and complexity? And, importantly, what challenges do these customer expectations create for OEMs?

Stay tuned as we explore these factors and what they mean for the mobility industry. Our study, launching later this year, will look at customer expectations and preferences in light of burgeoning alternative engine types and the ever-increasing digitization of mobility. The study will capture insights for sales and aftersales in Europe, China and the US.