From ZBB to a Zero-based Mindset

A Zero-based Mindset—or ZBx—goes beyond Zero-based Budgeting to help you identify non-working money and reinvest it for growth and innovation.

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Whereas ZBB was the tip of the opportunity iceberg, ZBx is an evolved way of thinking that favors agility over austerity, visibility over guesswork and future vision over past to fuel competitive agility.

Gone are the days of incremental problem-solving, like debating business class or fresh fruit in the lobby. A zero-based mindset is more than line items and balance sheets—it’s about transforming a culture at its core by aligning priorities across the organization. It reinvigorates mindsets and behaviors, endowing people with ownership over their spend and how they channel savings into new sources of growth.

It’s not easy to create a culture of innovation at every level, but ZBx makes it possible, and we make it happen.

COVID-19 has disrupted supply chains everywhere. Find out how to zero-base supply chains now to make critical decisions and prepare for future disruption.

How we work

Adopting ZBx is an investment in tomorrow. By infusing new technologies and an owner-operator ethos across your organization, we can help you shift cost curves and reimagine work itself.

Zero-based commercial (ZBC)

Define the right customer experiences and price points for each segment. Evaluate total share of wallet to optimize investments and grow revenue.

Zero-based organization (ZBO)

Clean sheet your company. Determine your future needs and redesign to shift talent away from work that doesn’t drive the outcomes you want.

Zero-based spend (ZBS)

Identify General & Administration (G&A) with an unprecedented level of granularity to make bold choices that free up cash for growth initiatives.

Zero-based supply chain (ZBSC)

Pinpoint the “should cost” of goods sold based on price, performance and value engineering, then optimize products and services accordingly.

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To build your future, forget your past

A zero-based mindset means starting from scratch and building up to what your costs should be, based on the outcomes you want. This is a modern alternative to the practice of examining past results and incrementally carving out costs.

Fundamentally different than zero-based budgeting, ZBx helps you identify the good costs from the bad costs and realign resources to invest in growth, profitability, sustainability and trust.

It’s Not Just Zero-Based Budgeting Anymore

Accenture's video shows ‘ZBx’ is a new way to identify cost savings and reinvest for growth, profitability, sustainability and trust. See more.

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What we think





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Blog post

Getting back to profitable growth

Accenture’s Rob Rubin looks at a zero-based approach to workforce to meet anticipated demand without going back to prior ways of working.

Reimagining work: Less where, more how

Accenture’s Robert Willems looks at the reality of work post-pandemic and how freed-up real estate investments can fuel transformation and growth.

Meet our lead

“ZBx has never been more relevant than it is today. Cost transformation is not just about cutting costs – it’s also about growth. ZBx helps to uncover the funds needed to fuel growth, innovate and differentiate.”


Robert Willems

Managing Director – Accenture Strategy, Global Zero-Based Mindset (ZBx) Lead​

Join us

ZBx creates a window into all parts of an organization and its business. Use your vision to solve the biggest business challenges with solutions that have yet to be conceived. Build a career by helping global clients reimagine their organizations in an ever-changing business landscape.

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#MyAccentureStrategy | Employees Around the World

Some of the amazing and diverse people that make up Accenture Strategy tell us their stories about what it's like to work here. See more.

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