Health consulting

This year’s Accenture Digital Health Technology Vision highlights five trends that emerged before the global crises and that the pandemic accelerated. These trends are shaping the near future for healthcare organizations: The I in Experience, AI and Me, The Dilemma of Smart Things, Robots in the Wild and Innovation DNA.

Throughout these trends, you will see that to unleash innovation in the new future of healthcare, emerging business and care models must be rooted in collaboration. As technology’s level of impact grows ever higher throughout society, successful organizations will be those that use new models to invite people—patients, employees, partners or the public— to co-create their new course for the future.

With the onset of COVID-19, what was once considered the “norm” of combining both physical and digital health consumer touchpoints has rapidly shifted to primarily digital in social and health interactions at every stage. Alongside the social distancing requirements are the emotional reactions and responses that still have to address expectations for seamless consumer experience. Consumers are responding to health concerns for different reasons and factors. Health providers and payers are evolving their products and services to keep pace with consumer changes.

Linda MacCracken, Clinical Innovation Consumer Lead, Accenture, Casey Rucins, Digital Health Lead, Fjord, and Martha Cotton, North American Research Lead, Fjord, discuss Redefining New Marketing and Strategy Elements in the Wake of COVID-19 in this American Hospital Association Society for Health Care Strategy & Market Development (SHSMD) webinar.

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