95% of both B2C and B2B executives say they believe their customers are changing faster than they can change their businesses. It’s more important than ever for organizations to take a broader view that allows them to see customers in their full lives and adapt to their ever-changing needs and priorities. We call this life centricity.
A life-centric approach is built on understanding that people are multifaceted, and that they embrace their own complexity. It involves keeping a finger on the pulse of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all.
Our new report, Accenture Life Trends 2024, explores these various forces that are influencing customer behaviors and how they will change the way people experience and interact with the world around them in the coming year and beyond.
When relevance is the new imperative, cutting through the noise is more important than ever. Our four new playbooks for growth – centered around key front office areas – offer research-backed insights and strategies to help you stay ahead and relevant to the people that matter most.
We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver impactful, scalable, tech-powered ideas that create meaningful value.