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Accenture Song

WE CREATE GROWTH THROUGH RELEVANCE

95% of both B2C and B2B executives say they believe their customers are changing faster than they can change their businesses. Businesses today need to take a broader view that allows them to see customers in their full lives and adapt to their ever-changing needs and priorities. We call this life centricity.

A life-centric approach is built on understanding that people are multifaceted, and that they embrace their own complexity. It involves keeping a finger on the pulse of the external forces that impact modern life (whether economic, social, cultural or beyond) and finding ways to respond that create value for all.

Companies with life-centric strategies are willing to make bold, creative changes to the heart of what they do, whether that means upending business models and internal operations or reimagining who their customers are.

We see, we solve, we simplify across industries, countries and entire businesses to create growth through relevance for our clients. Here's a highlight of just some of our work.

Customer experience capabilities

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver impactful, scalable, tech-powered ideas that create meaningful value.

Accenture at CES 2023

 

Prepare to innovate, adapt and lead at the speed of life.

 

What we think

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

Businesses focused on life centricity are best positioned to maintain their relevance and thrive. We’ve identified five plays companies can use to capture growth.

Our new report reveals 69% of consumers globally who admit to behaving inconsistently think that paradoxical behaviors are both human and acceptable.

Five trends explore recent changes in relationships and set out how organizations can respond to build a new fabric of life that’s good for people and the planet.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

ACCENTURE SONG IN THE NEWS

Provocative research, game-changing client work and more—check out our latest news coverage.

David Droga looks back at one year as Accenture Song CEO​

​How the Droga5 founder has changed Accenture—and how it has changed him.​

Accenture Interactive becomes Accenture Song

Accenture chose the new name because it was simple and surprising and because ‘song is the most enduring and relevant form of communication globally.’

Coinbase’s floating QR code wins a Grand Prix at Cannes Lions

Coinbase and Accenture Song won the top prize in the Direct category for an ad that ‘rocked the Super Bowl’ with its minimalist use of a QR code swimming around in a black background.

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