Driving convergence at the charge point
If the eMobility industry gets the customer experience right, it will lay the foundations for mass adoption and significant additional value creation. But without a seamless charging experience, many drivers may be deterred from buying a new EV. And the only way to create a seamless experience will be for the different eMobility value chains automotive, charging infrastructure and utilities to work in harmony.
Currently, friction occurs across the charging customer journey, from problems with home charging to inadequate and unreliable public charging infrastructure. This friction must be removed if customer confidence in EV charging is to improve.
