Travel has long been one of the world’s largest economic contributors. But COVID-19 saw global demand for travel plummet. Leaders have critical decisions to make in uncharted territory.
Travel as we know it is not coming back. But it can become better than ever.
The post-pandemic recovery is full of uncertainty. No one knows when recovery will happen, or what it will look like. But uncertainty doesn’t call for inaction. It calls for renewal.
During these trying times you must execute the day-to-day business; manage costs with precision, price products well, and invest in the right assets. These are qualifying actions for survival. However, there are next level moves that travel companies can make to respond to the crisis and prepare for any eventuality.
A future in flux doesn’t have to be a negative. Making decisions and prioritizing actions can help leaders come out of this crisis with not just a different future, but a better one. That’s the essence of outmaneuvering uncertainty.