We found, there are an increasing number of opportunities for digital technology to support great experiences by making healthcare easier, more convenient for patients and improving access when in-person healthcare is not available or wanted. Healthcare providers and biopharma companies can invest with this reality in mind and build digital services and tools that enable convenience by increasing patient choices and provider flexibility.
The top three reasons that people are more likely to use digital technologies to manage their health are:
- If I could receive better information and recommendations about my health
- If I had more confidence in data security and privacy
- If I knew more about what digital options were available and devices/software and apps cost less
Millennials and younger people are more likely to be influenced by quality, cost and recommendations from friends and family when it comes to digital technology use than older generations.