In brief

In brief

  • The 2021 Accenture Health and Life Sciences Experience Survey, with nearly 700 respondents from Norway, reveals how healthcare is changing.
  • 2/5 of Norwegians have never had a negative healthcare experience. Empathy and adequate information are important factors for a positive experience.
  • People are more aware of their data privacy and security. Being more transparent when it comes to using personal health information help bolster trust.
  • Healthcare providers must come together to make experiences simpler, more coordinated, more empathetic and, ultimately, more effective for people.


Moving from reaction to revolution

The healthcare system used technology to accomplish great feats for patients during the COVID-19 pandemic. How can we make these gains last?

While many advances were in reaction to challenges brought forth by the pandemic, there is room to build on these gains to work in revolutionary ways that put people at the center of care.



There is a need to embrace digital technologies that support health management and healthcare access, deliver better, emphatic experiences and facilitate greater trust.

Members of the healthcare ecosystem must present information about the benefits of using digital to access and manage one’s care more clearly to boost adoption and demonstrate to people how technology can support a more human healthcare experience.

Healthcare providers must come together to make healthcare experiences simpler, more coordinated, more empathetic and, ultimately, more effective for people.

Being more transparent when it comes to purpose and outcomes of using personal health information, as well as garnering people´s consent in the use of their personal health information, can help bolster trust.

"We have to lead with people first and use digital technology to make healthcare experiences simpler, more coordinated, more empathetic and, ultimately, more effective."

— DR. KAVEH SAFAVI

Geir Prestegård

Managing Director – Consulting, Health Lead, Norway


Kaveh Safavi

Senior Managing Director – Consulting, Global Health

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