Artificial intelligence requires data, with computer-generated data filling significant voids like privacy concerns to fuel continued innovation. However, this synthetic data can also be used to create deepfakes, bots and other forms of disinformation that erode trust in AI. As AI-generated data and synthetic content convincingly mimic what is “real,” authenticity is emerging as the new north star.
Kyle Michl explores this with Marc Bosch-Ruiz, PhD. and Shauna Revay, PhD., co-authors of the Trend 3 report. They share examples of how federal agencies fuel innovation with synthetic data and a new framework for authenticity in defining data.
How CPG leadership can drive growth
Episode 4: AI’s synthetic data paradox, Kyle Michl, Marc Bosch-Ruiz, PhD. and Shauna Revay, PhD.