Bonnier AB is a large media group with more than 180 companies and operations in more than 10 countries. Each company manages its operations and supports IT systems independently. The group’s enterprise data is also spread across disparate systems.

The diffused nature of Bonnier businesses and data created complexity in the implementation of the EU General Data Protection Regulation (GDPR). GDPR is among the most far-reaching and comprehensive data privacy rules in the world, and a step change in how businesses deal with personal data.

The compliance deadline saw companies in Europe racing to fully implement its requirements across IT systems and business processes. Moreover, with high fines for non-compliance (up to 4 percent of annual global turnover or €20 million, whichever is greater), it needed to be GDPR-ready in time. But, the prospect of achieving compliance for each one of Bonnier’s 180 companies separately was extremely costly. The group needed to find another approach.

Strategy and solution

Bonnier worked with Accenture to implement an automated solution for GDPR compliance. By bringing together the business’s disparate data and deploy a machine-led compliance solution for GDPR, we were able to help two of Bonnier’s key business units achieve compliance at a speed and scale orders of magnitude greater than a manual process could achieve.

Accenture’s solution, developed at the Accenture Innovation Hub in Bangalore, India, uses advanced pattern-matching and machine learning techniques to automatically discover personal data across Bonnier’s siloed systems. The solution also creates Knowledge Graphs that provide insights into relationships within the data. Armed with these insights, Bonnier is not only able to achieve GDPR compliance, but can also identify new business opportunities from its data as well as spot and correct process inefficiencies. And, as GDPR is not a "one-and-done" exercise but a continuous commitment, the solution provides Bonnier the powerful reporting tools it needs to maintain consistent compliance.


Bonnier’s data controllers now have the capability to scan personal data at speed and at scale throughout the data life cycle. In addition, the company is able to use powerful visualization of Personally Identifiable Information (PII) through Knowledge Graphs. These provide Bonnier with deep insights into its data landscape and the ability to do so much more with the information it has. From developing new offerings and promotions to reducing operational inefficiencies and identifying new revenue sources, Bonnier has transformed a compliance-led data program into a source of competitive differentiation.

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