NAB 2022: Channel your future

Join Accenture at NAB 2022— we’ll reveal how technology and human ingenuity are coming together to redefine traditional media solutions.

Overview

23 Apr 2022 – 27 Apr 2022 | Las Vegas Convention Center

#NAB2022

We’re excited to join thousands of content professionals from the media, entertainment and technology ecosystem, in person, at NAB Show.

As consumers gain more control of what and how they engage with content and entertainment services, at NAB this year we’ll be exploring how traditional media companies and broadcasters can embrace the power of change to create value and shared success.

We're helping these businesses develop dynamic products and services with agile business models, to recast their place in the market landscape as relevant, profitable players.

Location
Las Vegas Convention Center - CM|IP and Future of Delivery Debate Theater
3150 Paradise Rd, Las Vegas, Nevada, 89109

The Media Industry. Resilience. Relevance. Agility.

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Inspiring sessions

Accenture will be leading conversations around streaming innovation, the future of advertising, and the value of cloud data at these scheduled sessions:

Panel Debate 1: A look at innovation and future trends in the TV industry.

This CM|IP Panel will look at innovation in all its forms across the broadcast and pay-TV industry including inspiring business models, technologies, individuals, and market strategies.

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Greg Jensen
Greg Jensen

Managing Director – Media & Entertainment

Streaming’s Next Act

As the landscape has matured, consumers increasingly find streaming to be complicated, expensive, hard to use—and not all that personal. We explore some of the key paths to growth as consumers demand new and better ways to power their viewing experience.

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John Peters
John Peters

Managing Director – Media & Entertainment, United States, West

Advanced Advertising: The Evolving Ecosystem

Explore core issues in the new advertising milieu and how to implement a data-driven, automated commercial advertising platform with the Accenture Multimedia Advertising Platform.

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Peri Shamsai
Peri Shamsai

Managing Director – Communications and Media, North America

Drive scalable growth with Accenture Video Solution (AVS)
Explore how video players can transform to a platform-based business model as an opportunity for growth and innovation.

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Giovanni Francesco (Gianfranco) Sorace
Giovanni Francesco (Gianfranco) Sorace

Managing Director – Media & Entertainment

The ultimate platform for tomorrow’s media company. Now playing.

Powered by agile plays and business models, media companies can transform into platform-based operators, leveraging cloud and AI-powered solutions.

SAVE TO CALENDAR
Mark Peters
Mark Peters

Managing Director – Strategy and Consulting, Media Practice

Speakers

Sarah Alebachew

Senior Manager – Media & Entertainment

Greg Jensen

Managing Director – Media & Entertainment

John Peters

Managing Director – Media & Entertainment, United States, West

Mark Peters

Managing Director – Strategy and Consulting, Media Practice

Peri Shamsai

Managing Director – Communications and Media, North America

Giovanni Francesco (Gianfranco) Sorace

Managing Director – Media & Entertainment

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Stories to watch

There is positivity and excitement for what’s ahead for the media industry during the next 12 months and beyond. Here’s more about what we expect to see at NAB this year:

Innovation in streaming

The time is right for the next phase of innovation in streaming. It’s a chance for the industry’s players to eliminate the pain points that are causing friction for consumers and could threaten to erode consumers’ enthusiasm for, and increasing adoption of, streaming services.

M&E’s move to the cloud

Cloud-based solutions, like artificial intelligence and advanced analytics, are critical for content-rich media and entertainment businesses. Shifting to the cloud can help companies be more competitive by shifting to a model that embraces easier collaboration, agility and customer insights.

The future of M&E marketing

More than ever, marketing organizations are positioned to lead their companies to growth. To be successful, marketers must be unapologetic in rethinking the customer journey, organizational structure, and ways of working. The opportunities are endless. The time is now.

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News

Three big 2022 NAB Show trends

Innovation in streaming, cloud technologies and the future of M&E marketing will be key NAB Show trends, Accenture believes.

Bundling is the streaming future

A recent study conducted by Accenture and data from Whip Media found significant dissatisfaction with streaming recommendations and content discovery.

Case studies

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

To face a new digital style of conducting business due to COVID, Accenture and Mondadori launched smart working by leveraging Oracle HCM solutions.

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