Of course, 5G is a key component of creating new experiences that will transform a trip to the movies. But it’s not the only piece of the puzzle. Bringing all the required innovations and capabilities together seamlessly to deliver a new experience for moviegoers requires coordination across a broad and complex partner ecosystem.
Creating excitement among consumers and educating them about the new experiences before, during and after the movie theater is only the first step. Disrupting the cinematic experience by engaging with the consumer throughout the end-to-end connected experience requires studios and theaters to innovate, operate and market differently. Being able to pilot new ideas quickly is crucial and there are several key determinants that must be factored into this pivot.
Firstly, public safety and of course security and privacy concerns, are critical in the upfront considerations of the design and implementation of these new experiences. Additionally, the right partners who can work with pace and agility to develop concepts into scaled applications will be critical to the success of these new movie-going experiences. 5G opens up entirely new potential for entertainment. It’s not a matter of if, but when these connected experiences are available.
The technologies are feasible, and the network capabilities are ever closer. Get excited, change your perspective…coming soon to a theater near you!