When it comes to projecting how much money a film - or other pieces of content might make - very little has changed in the last 30 years. Fast forward to today and the media industry is undergoing massive change, leaving the trusted and decades-old spreadsheets, formulas and algorithms virtually useless.
With the onslaught of streaming services and new models for rolling out films and content, the same tools and analytics for ROI projection don’t work anymore. Not only are films and content now being distributed differently, but consumer behavior is also changing and people are watching more streaming services and less paid TV, or cutting the cord all together. This has disrupted the flow of money back to the original film or content investment, leaving media finance organizations without the ability to accurately project ROI.
These changes are driving finance organizations to rethink the way they have done business for decades and reimagine new strategies and solutions to adapt and succeed for the long-term. In fact, a recent Accenture report cited the critical need for CFOs to leverage technology to address the massive scale and swift pace required for today’s decision making. This report highlighted that media finance CFOs are not alone in their need for digital transformation.
Explore the SlideShare as we examine the five trends behind this industry-wide transformation and explore the solutions that can be used to turn this industry shift into a global opportunity for finance teams.