Media consulting

We help media and entertainment businesses outmaneuver uncertainty. With end-to-end transformation expertise, our clients emerge stronger and grow.

Image Thumbnail

Media & Entertainment Spotlight: Issue 1

The Future of Media & Entertainment Marketing

New paths to growth in the media industry

The traditional media industry is struggling to redefine its place in the world. The COVID-19 pandemic prompted more people to seek new forms of home entertainment, creating an opportunity for platforms and new video-streaming entrants to move in. Successful media companies have already transformed to support new value chains.

Differentiation and relevance are key. But the time to act is now. Powered by three value plays, dynamic products and services and an agile business model, traditional media companies can redefine their place in the market landscape as relevant, profitable players. Create a differentiated user experience by becoming an Aggregator; reimagine audiences and market opportunities as a Consumer Media Company or leverage a universe of ecosystem partners, content creators and distributors to create an integrated user experience as a Lifestyle Media Platform.

Case studies

Watch Globo's CEO, Jorge Nóbrega, as he reflects on Accenture’s contribution to the UmaSóGlobo program.

Accenture helped Disney Studios’ StudioLAB build and pilot a scalable platform to deliver an interactive movie poster content experience.

ESPN selects Accenture as its Innovation and Founding Consulting Partner for the ESPN Edge Innovation Center.

Workday Human Capital Management transforms HR for Nikkei Inc., bringing analytics to decision-making.

View All

Media and entertainment industry news

Learn more about Accenture’s Media & Entertainment industry practice in the news.

Three big 2022 NAB Show trends

Innovation in streaming, cloud technologies and the future of M&E marketing will be key NAB Show trends, Accenture believes.

Streaming Into 2022: Key Battle Lines

A top trend for streaming companies in 2022: Content Aggregation. We talked with Variety about making the consumer experience easier and more enjoyable.

Advanced advertising seen as reshaping new TV business model

Networks and stations are turning to advanced advertising technology to deliver incremental reach advertisers crave and immersive experiences for viewers.

The Great Reset: A new playbook for the digital ad industry

Accenture, IAB, and IAB members explored the key challenges facing the ad ecosystem and the strategies leaders are evaluating and implementing.

IDC MarketScape names Accenture a Business Consulting Leader

Accenture has been named a leader in the 2020 IDC MarketScape: Worldwide Business Consulting Services Vendor Assessment.

Communications service providers hold the key to unlock the future home ecosystem, according to new book from Accenture

"The Future Home in the 5G Era" provides a roadmap for companies eager to make connected living a reality at a time when we need it most.