Skip to main content Skip to footer

Federal employer branding strategy


End-to-end experience

We deliver an end-to-end experience with an integrated brand solution that is scalable and woven through the entire talent management ecosystem.

Commercial-to-federal best practices

We provide commercial-to-federal learnings and best practices, leveraging our expertise to address the government’s critical need areas.

Measurement and optimization

Our solutions ensure agile adjustments through the employer brand process, encompassing recruitment, hiring, employee experience, and retention.

How we work

Employer brand value framework

We evaluate the strength of your employer brand across six attributes and the core components of recruitment, employee experience, and retention.

Employee value proposition (EVP)

We take a data-driven approach to your EVP to articulate your employer brand and the values that give employees a powerful reason to work for you.

Employer brand value index

Our proprietary index uses over 70 data points to benchmark federal government employer brand performance against the private sector.

Our leaders

Kristen Vaughan

Managing Director – Accenture Federal Services, Operations Growth Platform Lead

Amber Messersmith

Senior Manager – Accenture Federal Services


Federal human capital analytics

Gain critical insights about organizational performance and readiness. Understand your productivity drivers, labor cost and workforce risk factors.

NextGen change for government

Prepare your agency for large-scale transformation, empowering a resilient and change-ready workforce. Insight driven, agile, and human-centered.

Federal workforce transformation

Reimagine work and pivot your workforce toward the new skills required for the digital age. Develop the talent needed for enterprise agility.