Our Thinking

Pioneering new ideas and thinking

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

Our Latest Thinking

25,000 consumers surveyed. 22 countries. 14 industries. 5 new potential growth drivers for brands revealed.

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

Nearly 400 CEO interviews. Across 21 countries and 22 industries. A new blueprint for outstanding customer experiences and business growth.

Marketing Insights

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

Consumers aren’t making buying decisions like they used to. Find out why this has big implications for marketers.

79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

More from us

2,000+ designers' minds. 7 shifts you need to understand in 2021. The global crisis has made new thinking critical. Fjord Trends 2021 maps it out.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

An experience renaissance is afoot. Many brands simply must reexamine and reimagine the experiences they enable.