Skip to main content Skip to footer
Our Thinking

Pioneering new ideas and thinking

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

The life centricity playbook

Proven strategies for growth through relevance

Businesses focused on life centricity are best positioned to maintain their relevance and thrive. We’ve identified five plays companies can use to capture growth.

Our Latest Thinking

Our new report reveals 69% of consumers globally who admit to behaving inconsistently think that paradoxical behaviors are both human and acceptable.

Five trends explore recent changes in relationships and set out how organizations can respond to build a new fabric of life that’s good for people and the planet.

CPGs that radically rethink their foundations to operate as digital businesses can seize the opportunity to grow digital commerce.

Marketing

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

Consumers aren’t making buying decisions like they used to. Find out why this has big implications for marketers.

Customer Service

Companies experience 10x+ higher revenue growth when their service organization is involved in the development of new products.

See the possibilities of customer conversation through a three-part lens that augments the human, magnifies the machine and embraces ethical AI.

Explore why infusing service throughout your organization, pays dividends for your customers and your business.

More from us

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

83% of employees would like some sort of hybrid work arrangement. Find out what they are really asking for.

Today 82% of all digital ads use cookies. The figure from 2023? Zero. Here’s how Accenture and Adobe think you can turn this to your advantage.

Get the latest insights and research delivered straight to your inbox.