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DIGITAL COMMERCE


The next billion consumers

A FAST-GROWING OPPORTUNITY

MARKETS PRIMED FOR GROWTH

These 1 billion people are truly digital consumers ... many are already taking advantage of digital services when making a purchase.

TRULY DIGITAL CONSUMERS

Research

80% use online channels such as search engines, social networks and videos to research products and services before purchasing.

Reviews

76% are influenced by lots of “likes” or “good comments” on social media when deciding whether to buy something online.

Returns

75% say that easy return policies are an important factor that influences their online purchasing decisions.

A NEW GENERATION OF DIGITAL CONSUMERS

BARRIERS TO ENTRY

HOW TO WIN IN DIGITAL COMMERCE

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