Here are four ways to ground and speed up their efforts.
Digital brand. Articulate the role for digital commerce in brand and growth strategies.
To create a consistent experience across their digital commerce ecosystem, companies should prioritize channels by category, brand and geography. Digital commerce plays an integral part in brand and category planning, and the brand experience must be consistent across every relevant channel.
Digital brain. Create a secure data foundation and analytics enabled by cloud.
To better understand a customer’s unique needs and wants in the context of their life, a company might collect a variety of different data across first- to third-party sources like CRM systems, email, social media activities, transactional systems and websites. Cloud technologies create a highly automated data foundation that can secure all critical data assets and data management.
Digital build. Build a digital commerce ecosystem that scales everywhere you sell.
To scale everywhere they sell, businesses need a digital commerce ecosystem with a modular and flexible architecture. It should integrate business functions (sales, service, marketing, supply chain) and support seamless omnichannel buying experiences.
Digital brawn. Develop talent and assets for efficient operations at scale and speed.
To achieve scale, businesses must establish well-defined resourcing and technology ecosystems. They need to articulate their expected business outcomes and ensure governance and accurate reporting. These insights can reveal necessary operational improvements.