Think of the experiences that people have on platforms. We can buy products, watch movies, play games, listen to music, get fashion advice, check the weather, purchase groceries, watch live sports and more. It’s commerce. It’s culture. It’s fun. It’s informative. It’s one seamless experience.
And in a world where people see it on social, research it on Amazon, shop it in stores and share it on Instagram, partnerships between retailers and media players are bringing commerce, content and culture even closer.
Brands have had to adapt to more significant changes in the last three years than in the last decade. One of their biggest creative challenges today? Transforming how brand and performance marketing is done to bring creative concepts to commerce.