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Unlock value in the future smartphone industry

May 10, 2021

RESEARCH REPORT

In brief

10.5%

Decline for smartphone demand for 2020 with flat growth expected for 2021.

Trends behind industry change

Consumer interest in software and ecosystem features, choice of apps, and personal assistants continues to rise.

Four strategies to drive growth and profitability

Strategy #1: Content and services provider

focused on creating and curating content

Strategy #2: Technology leader

trailblazers in hardware and software

Strategy #3: Connected products platform provider

expert at uniting the phone to everything

Strategy #4: Efficient operator

skilled at finding holes and filling gaps

Core capabilities

Five steps to fast track success

About the Authors

HARVEY KIM

Managing Director – Growth Markets, High Tech, Greater China


Shanshan Wu

Managing Director – High Tech, Greater China


Shaan Mahbubani

Senior Manager – Strategy & Consulting, High Tech


TAYLOR LI GUO

Senior Principal – Accenture Research


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