Three trends are influencing the smartphone industry’s evolving landscape. For starters, the reemergence of customer experience as a top differentiator. Secondly, the explosion of connected products that stem from advanced technologies (e.g., AI, ML, etc.). Finally, the risk of supply chain disruptions brought on by geopolitical issues.

Each presents unique challenges to overcome and opportunities to exploit.

Smartphone makers need to reconsider their focus and where in their industry’s evolving ecosystem they are best suited and most compelled to add value. We’ve identified four strategies providers can lean into to capture share of mind and wallet.

Regardless of the strategies that a smartphone provider chooses to perform, there are three core capabilities that it must develop to build and maintain position as an industry leader.

• Provide a customer experience that makes your brand shine
• Build resiliency into your supply chain operations
• Demonstrate purpose and sustainability to both employees and consumers

To navigate the path forward, leaders must ask themselves five critical questions. Among them, how does our organization build in governance and manage risk, while enabling innovation and agility?

For the full list of questions, download the report now.