Already today, most automotive materials are recyclable. Cars are built to last and to be repaired. These are all important aspects of circularity. But the industry must go further. Slowly but surely, we are already witnessing a shift away from traditional business models focused on production and sales: cars are increasingly bought online and flexibly “subscribed” to for shorter time periods, revenue streams are shifting towards the use phase and circularity is slowly picking up speed. Members of the automobility ecosystem need to raise their ambition and, with the support of policymakers, build a new automobility ecosystem that seeks not merely to do less harm but rather to enable a bright new world of possibilities. The value chain needs to be fundamentally reimagined to minimize lifetime carbon emissions and resource consumption. We propose four transformation pathways, supported by closely interlinked solutions: