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Digital video and the connected consumer

As consumers become more connected and consume less TV, media companies must start investing more in multi-device platforms.

Overview

TV’s undisputed popularity as the go-to entertainment device is ending. Now, as viewers shift their allegiance to other devices, media companies must identify new ways to package content and share it across multiple screens.

Are we watching the death of TV, on multiple screens? Not yet. But the way viewers consume video content is changing faster than ever before. The 2015 Accenture Digital Consumer Survey puts this into focus.

Broadcasters need to start investing aggressively in multi-device platforms, as well as securing teaming relationships that leverage their footprints further into the multi-device space. A simple repackaging of the same programming available anywhere is unlikely to make the grade.

Join the conversation #pulseofmedia or please visit www.accenture.com/pulseofmedia for our latest thinking.

Background

Digital Video and the Connected Consumer forms part of the Pulse of Media study. Pulse of Media is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.

Key Findings

Globally, TV has lost 13 percent of its audience for this type of content in the past year. However, it’s not just TV shows and movies that are increasingly being watched on non-TV devices. Ten percent fewer people around the world watched sports on a TV screen last year.

We found that the TV is the only category of device experiencing uniform, double-digit usage declines, across different types of media worldwide, among viewers of nearly all ages. In other words, it’s not just ‘screenagers’ who are turning their backs on the TV - although 14-17 year-olds are abandoning TV screens faster than any other group.

Profound changes are taking place in how all of us consume video content – and they’re happening right in front our eyes.

Recommendations

We know consumers are looking for much more than the same old, same old. They’re ready and waiting to place their trust in providers that can deliver the right package, to the right device, at the right price, and with the right quality.

For established companies, as we’ve shown, there’s everything to play for. Provided they can develop the digital capabilities they need to establish and sustain direct relationships with their consumers, customize content and experiences, and engage everywhere, they’ll be able to build on their existing brand advantage to a powerful effect.

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Know the Facts

Digital Video and the Connected Consumer
Digital Video and the Connected Consumer
Digital Video and the Connected Consumer

Watch Our Video

Gavin Mann, Global Broadcast Lead at Accenture, discusses the profound changes taking place in video content consumption as viewers become more connected and consume less TV. Please visit www.accenture.com/pulseofmedia to view our Pulse of Media study that gives additional insight into Digital Video and the Connected Consumer.

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About Pulse of Media

The Pulse of Media study is based on a collection of hypotheses developed by Accenture subject matter advisors, strategy consultants, architects and engineers working in the field. These hypotheses have been screened against inputs from an array of sources including the 2015 Accenture Digital Consumer Survey, third party data analysis, academic literature, the flow of venture capital funding and dialogue with industry commentators, operators and disruptors.

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