TV’s undisputed popularity as the go-to entertainment device is ending. Now, as viewers shift their allegiance to other devices, media companies must identify new ways to package content and share it across multiple screens.
Are we watching the death of TV, on multiple screens? Not yet. But the way viewers consume video content is changing faster than ever before. The 2015 Accenture Digital Consumer Survey puts this into focus.
Broadcasters need to start investing aggressively in multi-device platforms, as well as securing teaming relationships that leverage their footprints further into the multi-device space. A simple repackaging of the same programming available anywhere is unlikely to make the grade.
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