Accenture Video Solution
The changing dynamics in the video industry and explosion of data results in continuously evolving customer expectations.
With a range of devices and a deluge of innovative offerings from new players, media companies are in fierce competition for consumers’ limited attention. The platform business offers a growth opportunity but needs decisive actions in 3 vital areas.
Becoming an intelligent enterprise by shifting value to creators based on customer engagement to extend customer lifetime value.
Establishing direct customer channels with end customers, as traditional wholesalers are now positioned to become retailers through platforms.
Expanding monetization beyond subscription by taking into account the long-tail digital opportunities as a prime lever for unleashing trapped value.
AVS is a digital video platform with a full range of capabilities and an extensive feature set that can create and grow a data-driven, hyper-personalized audience-centric content and profitable video business that can be delivered across varied devices.
It is a web scale, multi-tenant cloud convergent IPTV/OTTV platform that supports end-to-end core digital video service requirements including automated and streamlined back office processes. It enables new and innovative operating models, digital products and services to drive customer retention and ARPU (Average Revenue Per User).
It has a lightweight, scalable, modular microservices-based architecture that provides agility at speed and scale. AVS aids in plug and play of components, quick adoption of features and elastic scalability to meet diverse traffic loads.
AVS helps engage with customers, manage content, monetize services and monitor quality and performance.
AVS is pre-integrated with Accenture Video Analytics which compiles information into a data lake and provides clear, real-time granular insights.
AVS provides data-driven hyper-personalized experiences on a range of devices and technologies (iOS, Android, HTML5, Roku).
AVS helps video companies move fast with lightweight, scalable and modular architecture that allows plug and play of components.