Transformation on the move
The Society and Accenture used insights from past participants to design enriched experiences for solo “Bike MS: Inside Out” fundraisers taking part outdoors or indoors. Salesforce Marketing Cloud and Sales Cloud formed the digital core of a composable solution designed to tap into new audiences and donors by integrating with popular sports tracking apps, Strava and Zwift. The event was supported by the Society’s peer-to-peer fundraising platform, a competitive tracked ride, and an individual rider fundraising platform powered by Salesforce. Salesforce synched customer data and triggered key messages during rides to increase engagement. Virtual meet-ups, Zoom happy hours and Facebook events emulated the buzz of previous years.