Accenture’s vision for nonprofits

Nonprofits face mounting pressures. Demand for services from nonprofits is on the rise, while fundraising potential is on the decline. As competition grows, so do opportunities to tap into an explosion of innovative technologies. What is the best place to start—and the right approach to achieving results?

Constituents expect more—and will give more

Delivering a personalized experience to volunteers and donors is no longer just a “nice to have.” In fact, an Accenture global study found that:


Would be willing to contribute ≥ 10% more for a personalized experience. That increases to 62% for millennials.


Of people want to be able to make charitable contributions via digital channels.


Think nonprofits should use more digital technology.

Turning challenges into opportunities

How can your nonprofit transform today’s challenges into opportunities to become truly constituent centric and to differentiate through excellence? Accenture sees four ways to transform your nonprofit:

Reframe strategy and operations

Almost half of nonprofits lack a written strategic plan. Getting it right requires a sustainable strategy and a “next-gen” organization.

Magnify results through analytics

Less than than four in 10 nonprofits use data analytics but for those that have, 83 percent report significant efficiency gains.

Captivate the digital constituent

Nonprofits need to captivate constituents by communicating in the right place, at the right time, in the right way.

Accelerate impact through technology

Technology is critical for high-performing nonprofits and many are finding ways to put technology to work beyond the back office.

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Case studies

How USA for UNHCR found clarity on the cloud.

Arolsen Archives is digitizing the historical memory of the Holocaust using artificial intelligence (AI).

Make-a-Wish gained a 360-degree view of its organization with its digital transformation.

First-ever global Workday deployment helps to preserve nature.

The National Wildlife Federation is connecting wildlife enthusiasts with native plants.

Accenture teamed up to develop an innovative solution for restoring the reefs.

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What we think

Our leaders