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CASE STUDY
Communications and Media

An MVP caliber fan experience

As the Golden State Warriors settle into the new Chase Center, Accenture is taking point in reimagining the fan experience.

Challenge

The play by play
The Golden State Warriors are one of the most celebrated basketball teams — both on and off the court. Considering their back-to-back NBA championships, it’s easy to see why they have one of the strongest fan bases in the NBA.

How could they give fans the greatest experience in their new home, and go from a basketball team to a media and entertainment powerhouse? By leveraging new technologies and partnerships to transform the core of the Warrior’s business.

"Accenture has the talent, experience and insight to design and implement innovative experiences that will excite our fans, our tenants and the public, while defining a new standard for community-centered sports and entertainment facilities."

— RICK WELTS, President and COO – Golden State Warriors

Strategy and solution

Pregame: Website

Accenture fueled the redesign of Chase Center’s website — the first touch point between the Warriors and Dub Nation, as well as concert guests and entertainers. In just six weeks, we delivered an entire site from the ground up. Not your average build — not your average pregame fan experience.

Game day: Mobile

The new Warriors & Chase Center mobile app is every fan’s on-the-ground guide come game day. Architected, built and troubleshot by Accenture, the new app takes current app features to the next level by connecting guests to local experiences — amplifying their day at Chase Center and Thrive City.

  • Wake to sleep: The Warriors & Chase Center app serves fans from the moment they wake to the moment they go to sleep. This seamless experience provides fans with timely content; everything from schedules to in-game statistics to transportation.
  • A district in your pocket: Based on your personal preferences and past actions, the app connects you to services throughout Thrive City. Fans are easily in conversation with nearby restaurants, retailers, businesses, offices and plazas.
  • Wayfinding: Integrated apps like Uber and Google Maps guide fans from their door to the parking lot. Once they’re at Chase Center, location-based sensors help them with door-to-section wayfinding and easy access to in-venue services like food and beverage pre-ordering, so they don’t have to miss a moment of the game or event.

Reveal Week

Accenture ignites fan excitement by digitally unveiling the first series of performances at Chase Center, the Bay Area's new home for entertainment. See more.

View Transcript

Transformation

Inside the paint:

Accenture designed the Warriors & Chase Center mobile app around the fan experience using a cloud-based, decoupled architecture. This allows third-party features, like mobile pay and navigation, to be plugged in like Lego blocks in real time without sending a wave of disruption throughout the system.

The result? A future system that is boundaryless, using innovation from across the ecosystem, for a more engaging fan experience.

The Warriors and Accenture are making a positive impact on the community by encouraging education. Accenture also sits on the board for Generation Thrive, the Golden State Warriors foundation. One example is our engagement with Math Hoops, a fast-paced board game and mobile app, they’re teaching students fundamental math skills using basketball statistics on their favorite NBA and WNBA players.

The Warriors were the first team to get involved with Math Hoops. Now, almost half of the NBA teams participate.

Off the court:

The Warriors and Accenture are making a positive community impact by encouraging education. Through Math Hoops, a fast-paced board game and mobile app, they’re teaching students fundamental math skills through basketball statistics of their favorite NBA and WNBA players.

The Warriors were the first team to get involved with Math Hoops. Now, almost half of the NBA teams participate.

8,000+

Student participants to date

100+

Top teams in the Bay Area invited to tournament

9M+

Math problems solved in Math Hoops throughout the NBA

Innovation is a team sport

Warriors Innovation Zone — The Warrior Innovation Zone is designed to engage fans and clients differently, showcasing Accenture’s pivot to an intelligent ecosystem. With a new space that can seamlessly transition from a boardroom to happy hour, the Warriors Innovation Zone shows how technology is turning the district into an experiential community.

Innovation Council — We've assembled a council of Warrior’s partners to push the boundaries of technology innovation at Chase Center. Companies such as Chase, Google Cloud, Uber, HPE and Rakuten have partnered with the Warriors and Accenture as we continue to expand our innovative ecosystem.

Meet the team

Olan Kenneally

Managing Director – Communications, Media and Technology
LinkedIn

Steven Boswell

Managing Director – Fjord
LinkedIn

Greg Jensen

Managing Director – CXO
LinkedIn

Julie Rosendahl

Managing Director – CMT
LinkedIn

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