Accenture Interactive

We believe in the business of Experience

In a world of constant disruptions, ensuring growth and relevance is essential. But yesterday’s formula no longer works. We harness the very best of tech, data, creativity and innovation to reimagine experience and transform business at a leadership pace. Purposeful, predictable and sustainable.

Organizations need a new partner—one that is part business consultancy, part creative agency and part technology powerhouse. One who can reinvent the front office across products, marketing, sales and commerce, and customer service. Now more than ever. Our new global CMO survey reveals that nearly 70% of marketers are exhausted. Yet a small group is energized and thriving. By focusing on what really matters and cutting through the clutter, this group is producing greater returns. And, changing marketing in the process.

Check out our new global CMO research, The Great Marketing Declutter.

We reimagine experiences across industries, countries and entire businesses to deliver on the unmet human need and drive sustainable growth for our clients. Here's a highlight of just some of the experiences we have reimagined.

Customer experience capabilities

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver across the experience ecosystem.

What we think

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

Nearly 70% of marketing execs say that the past year has completely exhausted their teams. What’s got a small group fired-up to accelerate growth?

25,000 consumers surveyed. 22 countries. 14 industries. 5 new potential growth drivers for brands revealed.

Consumers aren’t making buying decisions like they used to. Find out why this has big implications for marketers.

79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

Your customers are changing fast. But can your marketing operations keep up with them?

Nearly 400 CEO interviews. Across 21 countries and 22 industries. A new blueprint for outstanding customer experiences and business growth.


Provocative research, game-changing client work and more—check out the latest Accenture Interactive news coverage.

The great mindset shift

Accenture Interactive’s Baiju Shah and Bill Theofilou share insights on what’s driving consumer buying values post-pandemic.

Innovation doesn’t need an ‘X-factor’

Leaders need to focus on these 4 tactics instead, explains Accenture Interactive’s Pat Connolly.

Marketers push back against creative burnout

Accenture Interactive’s Jeannine Falcone discusses the widespread burnout that marketing executives are feeling.

Join the team

Ideate, innovate, change the world, repeat. Be part of an elite team of talented people using design thinking to create experiences that win awards and make headlines.

team using design thinking to create experiences