Accenture Interactive

We believe in the business of Experience

In a world of uncertainty, today’s leading brands are creating promises not to just shareholders but to customers, employees and societies. Promises of consequence that drive purposeful change for everyone. Experiences are where these promises are felt.

The powerful convergence of marketing and technology in today’s marketplace means brands are no longer built through advertising, but through experiences. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, more productive and rewarding.

In order to unlock growth, organizations need a new partner—one that is part business consultancy, part creative agency and part technology powerhouse—who can reinvent the front office across products, marketing operations, sales and commerce and customer service.

At Accenture Interactive, we’re reimagining business through experience.

We reimagine experiences across industries, countries and entire businesses to deliver on the unmet human need and drive sustainable growth for our clients. Here's a highlight of just some of the experiences we have reimagined.

Customer experience capabilities

We are a purpose-built group that brings together data geeks, design legends, creative masterminds, technology wizards and marketing mavericks to deliver across the experience ecosystem

What we think

Provocative thinking, transformative insights, tangible outcomes. Hear how businesses have transformed how they work, how they engage and how they bring value to customers, employees and communities.

25,000 consumers surveyed. 22 countries. 14 industries. 5 new potential growth drivers for brands revealed.

Nearly 400 CEO interviews. Across 21 countries and 22 industries. A new blueprint for outstanding customer experiences and business growth.

2,000+ designers' minds. 7 shifts you need to understand in 2021. The global crisis has made new thinking critical. Fjord Trends 2021 maps it out.

Your industry. Your customers. It’s a brand new landscape. Experience is the key to navigating it. Read why.

79% of consumers say the more personalization tactics a brand uses, the more loyal they are. Here’s how to earn their loyalty.

83% of people want hybrid working. Five misguided beliefs. Five truths. What do people really want, and what does it mean for your business?

ACCENTURE INTERACTIVE IN THE NEWS

David Droga, who started in the mailroom, is now the king of advertising

Droga’s appointment as CEO and creative chairman of Accenture Interactive is “very much a signal of the importance of creativity in both marketing and business.”

Decades after splitting, creative and media agencies want to get back together

Glen Hartman, President for North America, discusses the inspiration behind Accenture Interactive's transformation from a consultancy to an integrated media and creative agency.

5 ways to reinvent marketing post-COVID

Jeannine Falcone examines Accenture Interactive research to determine ways marketing can evolve for longevity and growth.

Join the team

Ideate, innovate, change the world, repeat. Be part of an elite team of talented people using design thinking to create experiences that win awards and make headlines.

team using design thinking to create experiences