Modern societies are at a turning point. Prominent economists and visionary business leaders agree that due to, among other issues, rising inequality, environmental degradation and the profound impact of emerging technologies on human life, the future will not be a gradual extension of the past.
The question is: how can businesses use the present moment as an opportunity to create a thriving future for our societies?
To address this urgent question, we conducted an extensive study across fourteen countries, from Asia Pacific to the Middle East to Latin America. Our research provides a peek into the future of five such emerging lifestyles that have been accelerated by changes in individual choices and that put the role of businesses into the spotlight.
Five emerging lifestyles
Each of the lifestyle shifts we studied present future growth opportunities for businesses. Organizations can seize these opportunities by enabling more people to improve their well-being and by finding new, environmentally friendly solutions.
The role of business will be to foster and embrace human ingenuity while at the same time harnessing technology – from Artificial Intelligence to the Internet of Things to Blockchain – to empower more people to access and enjoy these emerging lifestyles across our societies.