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In brief

The war’s impact to date

Economic and business impact

Potential scenarios for the war’s impact on the economy and business

Controlled impact

  • Sanctions do not escalate further and may even be scaled back as part of a negotiated truce, alleviating supply disruptions.
  • Commodity prices return to pre-war levels.
  • Consumer and business confidence increases, and companies and people return to pre-war investment plans and spending.

Ongoing impact

  • The supply of key commodities continues to be disrupted throughout 2022. An oil and gas embargo remains limited to a select number of countries.
  • Commodity supply shocks lead to a sustained rise in prices in the near term.
  • Consumers cut back on some nonessentials and businesses focus on increasing the efficiency of their operations.

Protracted impact

  • A wider oil and gas embargo leads to significant structural supply disruption.
  • Commodity prices remain elevated and volatile into 2023.
  • Sustained price rises reduce consumer spending power, contributing to a significant decline in consumer and business confidence and slowdown in growth.

Operating in an uncertain world

Uncertainty: The new reality for businesses

Disclaimer

Michael Brueckner

SENIOR MANAGING DIRECTOR, GROWTH & STRATEGY LEAD, EUROPE

Michael leads Growth & Strategy for Europe, overseeing all aspects of Accenture’s strategy In Europe.


Global Communications, Media and Technology Industry Practices Chair

Kathleen leads Accenture Strategy and works with CEOs and boards to address their most critical business challenges.


Svenja Falk

MANAGING DIRECTOR, ACCENTURE RESEARCH

Prof.Dr. Svenja Falk leads Europe operations for Accenture Research, heads Accenture's Berlin office and is a member of the Accenture Foundation Executive Board.


Michael Moore

PRINCIPAL DIRECTOR – THOUGHT LEADERSHIP, ACCENTURE RESEARCH


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