Media, entertainment, and platform companies are at a critical inflection point. The rapid 'platformization' of media and entertainment outlets levels the playing field, where incumbent players are battling new entrants for time and money.
The creator economy, generative AI, and the metaverse present new opportunities to gain audience attention. Platforms must innovate for the creator economy; 63% of consumers trust what creators say about a brand more than what a brand says about itself. The time is now to create new spaces in the virtual world for creators, advertisers, and users to interact, engage and stay relevant.
Consumers are spending more time on media, creating a huge opportunity for our clients to win user engagement. Where eyeballs go, money follows. It is critical to completely reinvent ad and subscription models to address evolving user and advertiser challenges to gain market share.
Marketing leaders are constantly under pressure to accurately measure ROI. Privacy regulation makes measurements more difficult, and marketing organizations are often siloed from sales and service, alienating the customer journey and audience insights. De-siloing the customer journey with AI across marketing, sales, and service to reach the right customer in the right place at the right time optimizes ROI and customer lifetime value.
Accenture can help monetize the attention economy across five key areas:
- Reinventing ad sales and B2B marketing motion
- Evolving the subscription and service revenue playbook
- Harnessing the creator and builder economy
- Creating and monetizing new spaces and places
- Re-imagining the B2C marketing, sales and service continuum
Click the links in the menu bar to learn about what consumers are craving from immersive technologies such as the metaverse and the key plays for today’s advertising playbook.
Watch the video below to take a closer look at the opportunity the metaverse is revealing for creators in the attention economy.