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Software and platforms

Attention is a precious commodity

Why advertising and monetizing attention matter


of advertisers say their customer data is not sufficiently accessible for targeting or attribution


of CMOs worldwide feel under pressure to prove greater short-term ROI on their marketing campaigns


of internet users worldwide use ad-blocking tools at least once a month


of Americans canceled their streaming services in the first half of 2022

What you can do

Consumers continue to spend more time on media, creating a huge opportunity to earn their engagement. Win the competition for attention by completely reinventing your advertising and subscription models to address shifting user and advertiser challenges.

The creator economy, generative AI and the metaverse all offer new frontiers to gain and monetize audience attention. Capture and keep attention that drives new sustainable revenue streams by maximizing investments across immersive worlds for creators, advertisers and users to interact and engage.

Marketing leaders are constantly under pressure to accurately measure ROI. Prove the value of every spend by removing data silos and using AI to drive insights and personalization. You’ll optimize your ROI and customer lifetime value across all channels.

Meet our leaders

Kevan Yalowitz

Managing Director – Software & Platforms, Global Lead

Nikki Mendonça

Managing Director – Accenture Song, Software & Platforms, Global

John Peters

Managing Director – Media & Entertainment, United States, West