What we found
40% of conversations are about health and safety, eating into mindshare of education and fall plans
Universities need to be careful about making premature decisions about the fall; those that put students first and watch out for their health and safety will be better positioned to attract and retain.
Students are concerned about losing much of the campus experience, putting pressure on universities to provide digital tools and services for students to stay engaged both in and out of class.
While this fall is top of mind, institutions also have to keep in mind how to manage the enrollment cycle for fall 2021.
↓80% Conversations about admissions process are down compared to this time last year
Implications for universities
- Continue to do good in the world, engendering pride among your students and community.
- Put students first in your decisions when creating your plan for the fall.
- Respond quickly to an ever-changing situation, communicating clearly.
- Develop high quality online (not remote) courses in the event they are needed in fall.
- Create a game plan for providing a high-quality student experience digitally and communicate this plan.
- Mitigate enrollment drops in fall by reevaluating financial aid for those with affordability concerns and reaching out to waitlist students in your nearby geography.
- Adjust application process.