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Today’s consumers reveal the future of healthcare

February 12, 2019

In brief

The new healthcare consumer is here

Who has a PCP?


Silent Generation (born 1928 to 1945)


Baby Boomers (born 1946 to 1964)


Gen Xers (born 1965 to 1980)


Millennials (born 1981 to 1996)


Gen Z (born 1997 onward)

Younger generations are "dissatisfied" and "very dissatisfied" with aspects of traditional care

Evolving preferences show a need for transformation

Consumers increasingly will choose medical providers who offer digital capabilities

Care beyond the doctor’s office is gaining ground

Cross-country findings: How do citizens’ attitudes across leading digital health nations compare?

With consumer preferences and behaviors changing all the time, providers and payers must stay one step ahead of the shifts.

Kaveh Safavi, MD, JD

Senior Managing Director – Consulting Global Health

Dr. Safavi is responsible for developing and driving a growth strategy that differentiates Accenture’s offerings across the globe.


Brian is a recognized digital health expert with significant experience combining business strategy and digital innovation.​

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