Enable commerce on the customer’s terms
With an explosion of new customer touchpoints across the modern marketplace, brands are increasingly embedding themselves in people’s lives. Customers now expect more meaningful experiences where they can buy, anytime, anywhere.
What’s more, to deliver on this expectation, brands are now using so many different platforms across marketing, sales and social that it can be difficult to piece together a coherent picture of customers’ wants and needs.
Unite the moments, own the shopping experience
Total Vision for Retail, Accenture Interactive’s new solution in partnership with Adobe, employs data collected throughout the customer journey to better inform interactions, product offers and engagements. This scalable, future-proof solution delivers a single view of the customer that enables more connected experiences.
With this foundational infrastructure and data in place, brands can orchestrate an informed, seamless experience tailored to the customer’s exact preferences.
Make deeper connections
Total Vision for Retail works across all key stages of the buying process, taking the emphasis away from individual touchpoints and technologies, and focusing on positive emotional experiences that create brand affinity long into the future.