RESEARCH REPORT

In brief

In brief

  • Incentives are misaligned. For farmers faced with a choice between feeding their family and addressing environmental impact, there is no choice.
  • Consumers want to change economic and social models that fuel inequalities and harm our environment. With circular supply chain, they now can.
  • Our partnership with Mastercard, AWS, Everledger and Mercy Corps empowers consumers, rewards sustainable practices and promotes financial inclusion.


There is a movement happening today. Topics of food safety, product recall, waste management, product authenticity and ethical sourcing are gaining attention in media, boardrooms, and dinner table conversations around the globe.

In this information age, consumer preferences are evolving. Enterprises understand the risk the warming climate presents to their product supply, as well as the opportune value of demonstrating green credentials. Policy makers are fighting for change. The world is waking up to this moment of transformation, driving global green economy revenues beyond $7.87tn. But not everyone is participating in the green trade market equally.

90 %

of CEOs see sustainability as important to success

66 %

of consumers would pay more for sustainable brands

500M

small-scale producers that live on less than $5.50 a day

People at the beginning of the supply chain have been left out of this economy. All too often, small producers who bear the backbreaking effort of following sustainable practices receive a mere sliver of the economic pie that sustainable goods yield. If faced with a choice between feeding their family and addressing environmental impact, there is no choice. Incentives are misaligned.

What if we could do something about it? Our partnership with Mastercard, AWS, Everledger and Mercy Corps shows that we can.

Imagine a new generation of fairer trade now, with businesses empowering customers to directly influence the change they want to see in the world.

Circular supply chain is Accenture’s digital identity capability that generates a new kind of value in the global producer supply chain. By connecting the consumer to the initial producer, the consumer can reward good production practices that help re-align financial incentives and support good business and environmental practices.

Closing the loop, from consumer to producer, circular supply chain improves financial inclusion, creates an immersive customer experience and fosters informed purchasing decisions that benefit people and the planet. This is about job creation, a more stable and inclusive economy, and preserving our planet.

Providing enterprises with a blockchain-enabled mechanism for customers to reliably identify products, prove authenticity and directly tip their farmer, circular supply chain creates new channels of engagement and trust.

RELATED: Visit our capability page to learn how to collaborate with us on circular supply chain.

We invite you to read our report for contextualized insights and research and join us to collaborate on circular supply chain as we build a more sustainable and inclusive world. Together. Greater than ever.

David B. Treat

Managing Director – Global Blockchain Lead


Christine Leong

Managing Director – Global Blockchain Identity Lead


Alissa Worley

Marketing Director

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