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AT SXSW 2018

MARCH 9-13, 2018 | AUSTIN, TEXAS

We’re heading back to Austin with a big splash at SXSW 2018. Tech-fueled parties, hands-on innovation, debate-sparking panels and emerging tech bundled in never-before-seen applications—we’re curating a uniquely Interactive experience for festival attendees.

So mark your calendars - we can’t wait to see you in austin! SO MARK YOUR CALENDARS


You have to see it to believe it! As the fest approaches, we’ll release sneak peeks of our exclusive new tech activations here. Then be sure to check out our Experience Cantina to experience them for yourself.



SXSW Interactive Opening Party, hosted by Accenture Interactive @ Micheladas

SXSW’s official Opening Night Bash, where we’ll showcase our innovations and you showcase your dance moves! If you’ve been to our SXSW parties before, you know this is an event you won’t want to miss.


Accenture Interactive's Experience Cantina @ Micheladas

In our own, exclusive activation space, technology-fueled action is the name of the game! Each year, our R&D teams draw from emerging technologies to create incredible interactive experiences, and this year is no exception. Come see what the creative technologists have cooked up.


Fjord Live Innovation @ Micheladas

How much can a design team innovate in a weekend? In this program, festival attendees can contribute ideas to help us define a human problem that a team of Fjord designers will be challenged to solve in just 48 hours. A unique opportunity to experience the design and innovation process in person!


Accenture Interactive Expert Speaker Series @ The Courtyard Marriott

An exclusively curated day of unique speaker sessions guaranteed to provoke and inspire, featuring diverse, brilliant Accenture minds from around the globe. Six sessions, from 9:30am to 6pm.


Immersive Tech Workshops @ Micheladas

Join us at the Experience Cantina for immersive workshops focused on big ideas and emerging tech. Accenture Interactive and Fjord subject matter experts will team up to guide sessions that are sure to impress. Registration coming soon.


Sunday, March 11
Courtyard Marriott
300 E 4th St,
Austin, TX 78701
Rio Grande Ballroom

Expert speaker series agenda

Fjord Trends 2018: Tension as Opportunity

9:30AM - 10:30AM

Digital vs. physical, human vs. machine, speed vs. craft, traceability vs. anonymity. Across society and technology, we're encountering polarizing opinions, ideas, and ways of doing things. How can we navigate these tensions and design for positive, long-lasting change? Join us for a discussion on seven trends we think will impact business, technology, and design in 2018 and beyond.
Presented by Tanarra Schneider.

Physical Fights Back

11:00AM - 12:00PM

Screen fatigue has set in, and our engagement with tech is moving to the IRL, 3D world. Physical spaces and products are now smart and helpful. (Hi Alexa!) Blurring into the background, they enable more natural, human interactions with digital-physical experiences. But creating this requires new "blended design" expertise that merges digital and physical product design. We'll explore how brands can use a new design rubric to create experiences that foster deeper customer relationships.
Presented by Max Burton and Steve Weinswig.

Tech & Humanity: Embedding Empathy in Experience

12:30PM - 1:30PM

As technology advances, is there a danger we're forgetting the most important thing of all—the individual? Empathy is now more important than ever as AI and voice UI experiences become common. We'll reveal new insights from our Human Experiences research, and explore how brands can inject empathy into experiences in order to play a more meaningful role in people's lives.
Presented by Jon Wilkins.

Putting People at the Center of Change

2:00PM - 3:00PM

Digital disruption" is doing just that—disrupting entire industries and creating new standards for brand experience. While minding the bottom line and keeping up with emerging tech, companies shouldn't forget their most important asset: their people! Hear how companies can rewire their organizations to create stand-out employee experiences, a customer-centric vision, and stronger collaboration across the unique disciplines and cultures they need to deliver for digital.
Presented by Jackie Jones and Martha Cotton.

Brands, Bring Back the Expertise!

3:30PM - 4:30PM

Making something easier to buy doesn't make it easier to shop. The relentless focus on digital commerce has made it hard for customers to find the things they actually want—but even harder for brands to differentiate themselves. As customers flock to blogs and influencers for guidance or advice, brands must now reassert themselves digitally as trusted experts and offer personalized services that puts fun back into the experience.
Presented by Jeriad Zoghby.

Extended Realities: The End of Distance

5:00PM – 6:00PM

Even in today's hyper-connected world, brands are faced with the challenge of distance: distance to people, distance to info, distance to experiences. How do they solve for "needed here, but exists there"? Extended Reality (XR)—AR, VR, MR—can bridge the gap through relevant, immersive experiences—and when combined with AI, the opportunity is endless. We'll explore how intelligent XR experiences will fundamentally change how brands connect with people.
Presented by Rori Duboff.




Need a comfortable space to talk business? There are lounge areas and conference rooms—plus snacks!—at Fjord’s two-story studio, conveniently located a few blocks from the Convention Center. Registration to request a meeting coming soon.


Want to get on the list? We know a guy. Shoot us an email to learn more about how to join Accenture Interactive at SXSW. See you in Austin!