With nine out of 10 of the busiest ports in Asia, port operators in the region face an increasingly competitive landscape. While demand has increased rapidly, margins are thinning. And shipping customers have complex itineraries, tight deadlines and high expectations. These challenges mean that operators need to offer collaborative, value-added services and responsive, agile operations to win market share and increase profitability.
As the largest port operator in Indonesia, the Indonesia Port Corporation (IPC) wanted to meet these challenges head-on to vie for more regional business. The state-owned enterprise has a vision to become a world-class port operator that excels in operations and services. To achieve these goals, IPC strives to create a modern, digitally enabled port that meet customer and partner expectations, improves the employee work environment, and supports the nation’s economic growth.
How could IPC reach its destination to become a world-class port operator? A big step in the right direction: Enhancing the customer experience with real-time container ordering and tracking throughout the trading process.