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Challenge

Striking the balance between traditional and digital

Strategy and solution

Monetizing data with advanced analytics

The Data Monetization Engine and AMAP

Unlocking new outcomes with Applied Intelligence

Predict

Qualify audience micro-segments andpredict advertising inventories with a highdegree of accuracy.

Boost

Qualify the general audience’s propensityto subscribe to the digital version of thenewspaper, boosting paid readership.

Understand

Define the churn, upselling andcross-selling tendency of the existingsubscriber base.

Transformation

80%

Manzoni can now predict gender with an 80% average precision rate (certified by Comscore and Nielsen).

180

This project identified 180 commercial segments (based on IAB standard).

80%

Manzoni saw an 80% increase in its inventory forecasting accuracy vs their current inventory management system.

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