Accenture portal: Personalizing communications, globally
Accenture creates its own news by breaking away from email communications and moving to a fresh, dynamic approach.
One of an employee’s first actions of the day is to visit the Accenture Portal, the gateway to all things Accenture and the main means of keeping our workforce connected, informed and enabled.
The Accenture Portal has long been a starting point for company information and has a rich history. It is an asset that several internal stakeholder groups and the global IT organization take a fresh look at every few years to evaluate whether the balance of information and functionality on the portal reflects the current needs of employees. During one of these reviews, portal stakeholders decided it was time for something more than just a technology refresh to optimize the employee experience. The group decided to transform the way Accenture delivers not only information through the Accenture Portal, but all forms of internal communications geared toward employees.
Stakeholders from key Accenture business groups such as Geographic Services, Human Resources, Accenture Learning, Knowledge Services and Marketing + Communications came together with the global IT organization to provide input from varying perspectives on the transformation approach. This multi-stakeholder collaboration provided the necessary governance around serving different business needs and wants as the participants shaped a new people communications approach.
Through design thinking sessions, the team generated new ideas around creating a digital and personalized communications experience for each employee. They wanted to move away from overwhelming email in-boxes and move to a streamlined platform more closely mirroring the way individuals interact with information in their personal lives.
The outcome was the design and development of a new digital platform—a portfolio of several initiatives modernizing Accenture’s approach to creating, consuming and finding content across the company. The one initiative chosen for bringing about the biggest shift to Accenture’s communications culture was a revamp of the Accenture Portal.
The new Accenture Portal was shaped to address three main objectives:
To enable this entirely new approach, the project team replaced the platform that hosted Accenture’s corporate intranet with one that was more article based. The marketing and communications teams performed a site reorganization and methodically consolidated, retired and replaced the existing intranet sites.
The team also developed a new, custom-built portal home that pulls targeted articles from a content management system, delivers navigation based on a user’s demographics and interests, and provides personalized information from line of business systems. What makes this approach innovative is that articles are syndicated from a number of publishing sources from around Accenture—including article-based text, video and blogs, and in the future, from webcasts. In addition to the Accenture Portal, articles are also syndicated to individual websites and mobile applications, such as to the Accenture NOW app, that serves up top Accenture news and actions.
With the back-end technologies in place, the global IT team overhauled the portal functionality and interface to focus on the individual employee—rather than the general population. The goal was to make the new portal a destination for Accenture people to easily get the information that is most relevant for them. The entire portal is hosted using a serverless architecture on a public cloud computing service.
The ways in which the Accenture Portal delivers a modern, personalized employee experience:
"We wanted to change the way we communicate with our employees to something that is more personalized, and at the same time helps ease people’s email overload that’s inherent in most companies."
Digital and integrated
Personalized articles, self-service
The launch of the refreshed Accenture Portal brought about a huge shift in how Accenture communicates. The company went from pushing communications out by email to creating an always-on approach that pulls people in. With the Accenture Portal, Accenture people have a single, go-to location for information that is regularly refreshed. Global and trending news from across Accenture as well as targeted news from a person’s Accenture organization, country, professional communities and local offices are easy to find. In addition, individuals can read articles on their laptops or mobile devices.
The "alerts and notifications" feature keeps important, action-oriented tasks at the forefront, so time-critical items are not lost in long email in-boxes. Responsibility is now shared with employees being proactive in checking their portal notifications to stay up to date on responsibilities. And, individuals, especially new employees, find the menu of Accenture resources and services helpful in navigating a large organization. Employees also receive a weekly, summary email—their Accenture Portal digest—providing a recap of the top articles and open actions needing attention.
The keys to the Accenture Portal’s success include a focus on making content consumption for employees easier; meeting Accenture employee needs around finding sites, getting news and keeping up on important to-do’s; designing with accessibility in mind coupled with a strong user experience team; and soliciting feedback to identify useful trends and potential issues.
In addition, the Accenture Portal is reducing email volumes, especially reminder- and notification-type emails, freeing up mailboxes for business and task communications. Global IT along with key stakeholders continue to evolve the Accenture Portal.
The Accenture Portal is now the go-to destination for Accenture news and information:
Unique visitors per week
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