Accenture is an intelligent enterprise that applies artificial intelligence (AI) technologies and embeds analytics into our operations. Our CIO Applied Intelligence organization collaborates with Accenture business stakeholders to drive new, innovative capabilities and use case-based intelligent products to bring greater insights to Accenture’s businesses.
Included within CIO Applied Intelligence’s analytics capability landscape are predictive models, which are being applied to Accenture’s business processes. Predictive analytics, embedded as AI, drive insights from Accenture’s huge volumes of data to predict the probability of occurrences and relationships to improve decision making. From the many possible use cases within Accenture, CIO Applied Intelligence collaborated with business stakeholders to build an AI model to better predict the winnability of deals in the sales cycle, so that teams focus on opportunities more likely to be sold and walk away from investing business development cost in opportunities more likely to be lost.
The challenge: To create a machine learning model that scores and predicts the probability of winning sales opportunities—converting opportunities into customers and revenue—for Accenture.