Topic: Interactive

Take off your blinders with 'what' and 'why' data to make better data-driven decisions
By Tu Ngo
Theo Enzing
April 19, 2021
Accenture discusses how to use data to make better data-driven decisions as it allows us to make informed decisions on what and how to improve next. Read more.
The future of e-commerce
By Mehmet Olmez
April 15, 2021
As e-commerce has entered a hyper-acceleration mode, Accenture's Mehmet Olmez explains how can you ensure you don’t miss out on new opportunities. Read more.
De toekomst van e-commerce
By Mehmet Olmez
April 14, 2021
Nederlandse bedrijven lopen achter in e-commerce. Zo is social commerce dé trend van het moment, maar valt er hoer nog een wereld te winnen. Lees hier meer.
A conversation about the digital customer experience
By Tu Ngo
Matthijs Wilschut
April 7, 2021
Creative real-time and personalized content for a great digital customer experience. Join Adobe and Accenture Interactive’s knowledge program to learn how.
How to effectively upgrade your customer experience with experience management and Qualtrics
By Accenture the Netherlands
March 9, 2021
The recording of our experience sharing series can help you learn more about experience management and the use of Qualtrics. Read more.
Fjord Trends 2021: Breng nieuwe domeinen in kaart
By Marije Gast
Esther Duran
February 16, 2021
Breng nieuwe domeinen in kaart
Fjord Trends 2021: Mapping out new territory
By Marije Gast
Esther Duran
February 16, 2021
Accenture’s Fjord Trends 2021 explore what lies ahead for the future of business, technology, design, people, and innovation. Learn what that means for you.
Een nieuw tijdperk voor insights
By Daniel Quinn
February 3, 2021
Data dashboards hebben marketeers tot slaaf gemaakt. Keer terug naar de bron, gebruik je nieuwsgierigheid om échte insights van je consumenten te krijgen.
A new dawn for insights
By Daniel Quinn
February 2, 2021
Marketers should regain curiosity about what drives consumers as the upsurge in data has made great insights scarce. Read more.
Headless Commerce: Do you really need it?
By Jasvent Singh
January 27, 2021
What are the major advantages and disadvantages of both headless commerce and traditional architecture? Read more to find out.
Truthfulness, transparantie en technologie
By Viktor van der Wijk
January 22, 2021
Bedrijven zijn niet voorbereid op een cookievrije wereld. Het is tijd dit in te halen, zegt Viktor van der Wijk. Maak transparantie onderdeel van je bedrijf.
Truthfulness, transparency and technology
By Viktor van der Wijk
January 22, 2021
The majority of companies are not fully prepared for a cookie-free world. Learn how you can prepare and embed transparency in your company.
Developing and applying your voice marketing strategy
By Paul Meijer
December 18, 2020
Accenture's blog explains simple framework and practical guidelines to develop and apply your voice marketing strategy to tap into new opportunities. Read more.
Het gouden ei
By Jasper Dijkstra
Marije Gast
December 17, 2020
Het verschil tussen een falend en florerend merk kan vaak teruggebracht worden tot de digitale experience die klanten ontvangen. Lees wat jij kan doen.
The golden egg
By Jasper Dijkstra
Marije Gast
December 17, 2020
The difference between a failing and flourishing brand comes down to the digital brand experience offered. Find the ultimate customer experience recipe here.
"Als je de aandacht hebt, zorg dan dat je iets waardevols te vertellen hebt"
By Hanneke ten Hove
Gijs de Bruijn
November 25, 2020
Accenture's Gijs de Bruijn en Hanneke ten Hove praten over de huidige marketingbeleving en de business of experience. Lees hoe Accenture Interactive dat doet.
"If you have someone’s attention, make sure you have something valuable to say"
By Hanneke ten Hove
Gijs de Bruijn
November 20, 2020
Accenture's Gijs de Bruijn and Hanneke ten Hove talk about the current state of marketing and the business experience. Read more.
Headless architecture. Why it’s becoming the new normal
By Jasvent Singh
November 20, 2020
Companies are increasingly adapting headless architecture when building digital commerce platforms in the new normal. Read more.
Unlocking continuous marketing value to drive growth | Episode 4
By Accenture the Netherlands
November 12, 2020
In episode 4 of The New Insiders by Accenture, you’ll get to reimagine your marketing experience. Register now for this online event on January 7, 2021.
The I in Experience: how to engage your customers to secure sustainable growth
By Mehmet Olmez
October 14, 2020
Focusing on customer experience alone won't work anymore as customers look for purposeful interaction and demand ownership. Read more.
Upgrading the customer journey with experience management
By Mehmet Olmez
Tu Ngo
October 8, 2020
Accenture's blog explains how can we upgrade customer journeys with experience management as it is our greatest opportunity and greatest challenge. Read more.
Truly personalized customer engagement with the Adobe Experience Platform
By Mehmet Olmez
July 31, 2020
Dive into Adobe Experience Platform to explore this CDP's benefits for real-time personalization in customer engagement. Read more.
The future workforce in customer service
By Accenture the Netherlands
June 19, 2020
Accenture's blog explains how can your future workforce realizes potential savings and frees up unlocked productivity. Read more.
How to create a truly 360-degree customer view?
By Accenture the Netherlands
June 17, 2020
Accenture's blog explains how can you create a truly 360-degree customer view by using salesforce technologies. Read more.
Future experience-driven commerce
By Mehmet Olmez
Tu Ngo
April 6, 2020
What does the commerce experience look like in 2025? The experts have spoken, and we’re sharing the highlights of future experience-driven commerce with you!
Responsible AI in e-commerce to meet your customers’ expectations
By Mehmet Olmez
Tu Ngo
April 6, 2020
Accenture's blog explains how responsible artificial intelligence can help your customers with more relevant customer experience. Read more.
Een omnichannel-visie: optimale, verbonden klantervaringen in de e-commerce
By Mehmet Olmez
March 19, 2020
Accenture bespreekt de belangrijkste ingrediënten in omnichannel-commerce en hoe digitaal en traditioneel betere klantervaringen bouwen. Lees verder.
A starter’s guide to voice marketing
By Marc Neumeyer
October 17, 2019
As promising as smart platforms may be, they are expected to disrupt B2C marketing activities. Read about the emergence of voice marketing, and how to prepare.
Forget customer service, meet next-generation customer experiences
By Accenture the Netherlands
September 18, 2019
Want to know how off-the-shelf AI, VR and AR solutions can turn your costly customer care into a value driver for your organization? Join Accenture Insights as
Why Digital Experience Platforms Deserve Your Attention
By Mehmet Olmez
July 25, 2019
The digital experience platform is the CMS of the future. Discover what you stand to gain by transitioning to digital experience management.
The Digital Index: Understanding Opportunities in E-Government
July 19, 2019
What does digital transformation mean for the government? The Digital Index provides insight into Dutch e-government and its opportunities for the future.
How to create relevant, data-driven customer experiences while limiting data collection
June 12, 2019
This is part two in our series on how to create relevant data-driven customer experiences your audience craves. Join us as we detail the steps to take.
How KLM took bold steps to build the future of Digital HR
By Chase Miller
May 17, 2019
Want to know how KLM Royal Dutch Airlines succeeded in transforming its HR department into an agile digital powerhouse? Dive into their success story on Accentu
Less is more: the risks of unbridled data collection
By Accenture the Netherlands
February 20, 2019
This is the first of two articles on how to create relevant, data-driven customer experiences. Join us as we explore the threats of unrestrained data collection
Minder is meer: het gevaar van het ongebreideld verzamelen van gegevens
By Accenture the Netherlands
February 20, 2019
Accenture beschrijft hoe gegevensgestuurde klantervaringen kunnen worden gecreëerd terwijl we bedreigingen voor gegevensverzameling onderzoeken. Lees verder.
Leaders should learn to code – and we’re here to teach them
By Dick van Egmond
January 28, 2019
In the digital age, executives and managers need to understand how coding works. Learn more about our Coding Crash Course on Accenture Insights.
Creating personal digital customer experiences in financial services
By Mehmet Olmez
December 7, 2018
FS businesses struggle to attract and retain clients. Read more about what they can do to create personal digital customer experiences that will win clients ove
19 digital marketing trends for 2019 and beyond
By Lennart Sloof
November 29, 2018
Want to know which trends will shape digital marketing in 2019 and beyond? Accenture Insights has the definitive list. Start building tomorrow's strategy today!
Singles Day and Black Friday madness: 5 lessons on customer experience from China
By Yaroslav Taran
November 12, 2018
As the Alibaba-initiated Singles Day keeps on disrupting the retail industry, and beating Black Friday sales in the meantime, let's find out how the Chinese e-c
Optimizing on-site search using machine learning
By Mehmet Olmez
October 19, 2018
On-site search optimization has become increasingly important. Discover how machine learning enables a true understanding of customer intent and increased reven
Supercharge your marketing with smarter work management
By Mehmet Olmez
July 24, 2018
How will you solve the challenges of modern digital marketing? Discover how marketing work management will help facilitate your teams and improve your ROI.
Disruptieve Energie: het Nutsbedrijf van de Toekomst met Design Thinking
By Tu Ngo
April 18, 2018
De tijd dat gas en elektriciteit weinig eisende producten waren is lang vervlogen. Gesterkt door digitale ervaringen benaderen consumenten de energiemarkt met e
Extended Reality: a new window on the digital world
By Sebastian Veldman
March 22, 2018
Extended Reality is blurring the lines between the digital and the physical world. What does that mean for the future? How can you tap into its potential? In th
Inge Oosterhuis
By Accenture the Netherlands
March 20, 2018
Inge Oosterhuis is a Managing Director Talent & Organization for the European resources industry at Accenture. She has recently re-joined the company after taki
Guido D'hert
By Accenture the Netherlands
March 20, 2018
Guido D'hert is a managing director and the Communications, Media and Technology (CMT) Lead for Accenture the Netherlands. He also manages Accenture’s Consultin
Gerald Duarte
By Gerald Duarte
March 20, 2018
Gerald Duarte is a Managing Director in Accenture Strategy and lead the Accenture Strategy M&A team in the Netherlands.
Alexandra van der Tuin
By Accenture the Netherlands
March 20, 2018
Alexandra's goal is to develop and grow management consulting and transformation activities, at the cross road of analytics and digital. Her focus is setting up
Babiche Veenendaal-Westerbrink
By Accenture the Netherlands
March 20, 2018
Babiche Veenendaal-Westerbrink is Managing Director Legal Services at Accenture the Netherlands, as well as board member of the Global Corporate Citizenship-pro
Irine Gaasbeek
By Accenture the Netherlands
March 20, 2018
Irine Gaasbeek is Country Managing Director for Accenture the Netherlands. Irine leads Accenture’s business and operations in our country, with a specific focus
Mehmet Olmez
By Mehmet Olmez
March 19, 2018
Mehmet Olmez is a Managing Director for the Accenture Interactive Delivery practice, including the Commerce Center for Western Europe focusing on leading techno
How to use AI in e-commerce
By Mehmet Olmez
March 9, 2018
Accenture's blog shares how to use AI in e-commerce for optimizing customer experiences and increase e-commerce results. Read more.
Het gebruik van AI in e-commerce
By Mehmet Olmez
March 9, 2018
In an effort to optimize customer experiences and increase e-commerce results, we have become slaves to the algorithm. Fortunately, artificial intelligence oppo
How blockchain technology will affect e-commerce
By Mehmet Olmez
March 2, 2018
Accenture's blog explains the latest trends of blockchain technology and how it can affect e-commerce along with various opportunities. Read more.
Hoe je digitale marketing kunt personaliseren
By Mehmet Olmez
February 23, 2018
Content needs to be relevant - otherwise people lose interest. Personalising your digital content is crucial for customer retention and reaching business goals
How to start with digital marketing personalizations
By Mehmet Olmez
February 23, 2018
Content needs to be relevant - otherwise people lose interest. Personalising your digital content is crucial for customer retention and reaching business goals
Disruptive energy: design thinking to become the utility of the future
By Tu Ngo
January 18, 2018
Energy is not a commodity anymore. For utility companies, the time has come to make a choice: invest in relevant customer interactions or face disruption.
Seamless, smart and supercharged: the future of commerce
By Mehmet Olmez
July 12, 2017
What will the future of e-commerce bring? Explore the possibilities of intelligent products and discover how AR and AI will revolutionize commerce.
Omnichannel vision: improving connected e-commerce experiences
By Mehmet Olmez
June 8, 2017
What are the key ingredients in omnichannel commerce? How will combining digital and traditional help your company build better customer experiences?
Achieving Success in Digital for Manufacturing & Operations
April 7, 2017
Digital technologies disrupt modern manufacturing landscapes. Accenture’s Coen Huesmann and Eduard Smits tell how to achieve digital success.
Executives wonder if customer experience is the new competitive advantage
March 24, 2017
Customers are increasingly demanding. We will identify four major challenges and will show how focusing on customer experience can tackle these challenges.
Four tactics to kickstart your customer engagement journey
February 5, 2017
Expectations from customers rise, encouraging the need to deliver adequate interaction. This article reveals the power of connecting customer engagement tools.
Biggest Challenge: How to Offer an Optimal Customer Journey?
By Let there be change
December 7, 2016
In the old days, having an appealing website was enough. Those days are long gone: today, mobile apps are the new must-haves for an optimal customer journey.
Here's Why You Should Get to Know the New ‘Measure-It-All’ Generation
By Accenture the Netherlands
November 28, 2016
Today, consumers are able to do almost everything online. There is an abundance of opportunities for companies and awareness is a great starting point.
Companies Should Form Alliances to Use Each Other’s Data
March 16, 2016
Emile Kramers, Managing Director at Accenture, says the idea that “knowledge is power” is becoming true.
‘E-business is business-as-usual’
By Let there be change
March 2, 2016
'Adopting an omni-channel strategy may be the biggest change e-businesses will ever make', says Marc Huijbregts, former Managing Director at Accenture Digital.
‘IoT Can Work Miracles for the Quality of Services’
By Accenture the Netherlands
March 1, 2016
In this interview Henk-Jan Schuurman, IoT lead at Accenture, explains how the Internet of Things helps companies in generating new ways of reducing costs.
‘IoT kan wonderen doen voor de kwaliteit van dienstverlening’
By Accenture the Netherlands
March 1, 2016
Het Internet of Things biedt bedrijven nieuwe manieren om extra omzet te genereren en kosten te reduceren. De tijd is rijp om iets te gaan doen met al die data.
‘Digital transformation is about innovation, but not as we know it’
By Marc Rozenveld
February 26, 2016
Digital transformation involves more than just digitalizing marketing, sales and customer processes. The most far-reaching dimension of digital transformation
Living Services: Turning the Tide in Personal Banking
By Harald Timmer
January 16, 2014
In digital services, we can see a few waves of transformation. The first one was about the desktop web.
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