出典 1Accenture Social Commerce Econometric Model, based on data from the Accenture Social Commerce Shopper Survey and triangulated third party inputs
Note: 2025 market size estimated based on market momentum and optimization of consumers’ preferences. Includes products or services ordered via social networks, regardless of the method of payment or fulfilment. Includes B2C and C2C transactions. “Other categories” included in total social commerce market, though not explicitly called out. “Other categories” included in total social commerce market. “Other categories” includes, but is not limited to: automotive & parts, media (books, music, video), pet care, office equipment & supplies, toy & hobby. In China, “other categories” includes services like travel and insurance.