This analysis calculates eCommerce market share for a UK sofa/chair retailer. First, the “market size” is calculated by estimating the number of Google searches for terms related to “sofa” or “chair” in the UK, using a combination of Google Trends data and Google keyword data. Second, the “share” of this market can be calculated using internal data such as the number of sessions on our website or the number of sessions that resulted in a transaction.
The benefits of this analysis include:
- More accurate measurement of performance relative to the overall market, providing the business with a better understanding of the impact of its activities, such as TV marketing campaigns
- Identify emerging trends related to your market – such as which types of products customers are searching for more frequently (e.g. office chairs)
- Compare performance across your product range relative to the overall market.
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