"With Accenture’s support, we’ve built a whole new F1®TV platform that helps us to reliably and quickly deliver great content to a much higher number of fans."
— Ross Brawn, Managing Director – Motorsports at Formula 1
When tech meets human ingenuity
Formula 1 partnered with Accenture Industry X to relaunch F1® TV, a cloud-based multi-platform video experience.
Based on Accenture Video Solution, the new F1 TV service lets viewers tailor their experience by seamlessly switching between live streams from track-side and on-board cameras. The intelligent platform features AI-generated, real-time subtitles in multiple languages, supporting the global fanbase.
We delivered the solution in partnership with Amazon Web Services. A cloud-first approach enables global video distribution at scale and supports peaks in demand on race weekends.
Following a successful launch, our global team will operate the platform continuously for three years.
A valuable difference
The new F1 TV service brings fans across the globe into the heart of the action. Outstripping subscriber expectations nearly threefold.
The platform is helping Formula 1 build closer relationships with existing fans while attracting a younger and more diverse audience. Over time, it will deliver deep insights into viewing behaviour, which Formula 1 can harness as it evolves the platform.
The new F1 TV service is a real gamechanger: it’s opened up a new business model and revenue stream to help keep this historic competition thriving long into the future.
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