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The Bottom Line on Trust

October 29, 2018

ACCENTURE STRATEGY RESEARCH REPORT

In brief

Revenue at risk

Across the 54% of companies in our sample that experienced a drop in trust, revenues at stake equate to at least US$180B.

A US $30B retail company experiencing a material drop in trust stands to lose US$4B in future revenue.

Measuring the invisible asset

Traditionally,

a company’s

view on

trust was

that it mattered

only in its

downside

impacts.

Trust in Business: Impact on your bottom line

Oil & Gas: Secure trust to secure growth

Amid declining returns and growing demand for cleaner energy and sustainable products, trust in oil and gas companies’ traditional competitive model is fading. Investors are scrutinizing the industry as never before. And they’re not the only ones. Consumers, employees and suppliers are questioning whether traditional players have a meaningful role in the energy transition. For large or integrated oil companies, a material drop in trust could translate into a loss of US$9 billion in future revenue.

Protecting the bottom line

Christopher Roark

Lead – Strategy, North America

Based in Chicago, Chris leads Accenture Strategy in North America and is a senior leader in the firm’s Competitiveness practice.


Strategy Advisor


Jessica Long

FORMER MANAGING DIRECTOR – ACCENTURE STRATEGY

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The Bottom Line on Trust

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