5. Why is having a clearly defined vision critical to the success of a transformation?
Without an actionable vision, a transformation can easily unravel into a list of incompatible projects that can lead the organization off track or keep it stuck in place.
In an HBR article, Accenture identified the number one challenge facing digital transformation as an “unspoken disagreement among top managers about goals.”5
Our research reveals that, on average, 95% of a company's employees are unaware of, or do not understand, its strategy. If the employees who are closest to customers and who operate processes that create value are unaware of the strategy, they surely cannot help the organization implement it effectively.6
It is impossible to articulate how a transformation will impact the organization, let alone create a common understanding across employees, if there isn't a common vision from leaders. But then comes the hard part: While a vision can set the compass in the right direction, you also need a road map to turn those aspirations into action. The vision must be embedded into the design, plans, prioritization and other day-to-day, concrete aspects of the transformation.
6. What elements do companies tend to overlook during a transformation journey?
A common pitfall is for companies to neglect to set up a robust governance model. But governance and related controls are the foundation of a successful transformation. It’s imperative to establish clear decision-making and transparent reporting, so the transformation can both move at speed and adapt to change.
Making sure people are given explicit authority to design solutions for transformation-relevant programs is also critical.
Finally, organizations should stay hyperfocused on assembling the right talent, including leveraging external partners in their ecosystem and orienting all their efforts around concrete value and business outcomes.
7. How important is it to have a partner throughout the transformation process?
Accenture not only guides the design and strategy of the transformation; we also have the experience to get you across the proverbial finish line. As they say, “Change isn’t a talking sport, it’s a doing sport.” Mobilizing your operating models, governance structures and processes is significantly different in practice than in theory.
A typical transformation will comprise multiple portfolios, spanning across business groups, functions and IT. When a problem occurs, the team on the ground has access to Accenture’s comprehensive knowledge and experience in the relevant area and can find you the answers, fast.
Accenture is your partner throughout the entire transformation—one with the breadth of experience to anticipate problems, quickly identify the best solution and help organizations adapt as circumstances change.
For information about how Accenture can help get your transformation on track, contact us.
1 IDC (Sponsored by SAP), Why Companies Fail at Digital Transformation: Clearing the Road to the Intelligent Enterprise, January 2019.
2 HBR, Rethinking Digital Transformation, March 2020.
3 IDC, Your Organizational Approach to Digital Transformation Is Likely Hurting Your Enterprise Resiliency, April 2021.
4 Gartner, IT Roadmap for Digital Business Transformation (Free Excerpt), 2020.
5 HBR, The Two Big Reasons That Digital Transformations Fail, October 2019.