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December 5, 2018
48%
Nearly half of US consumers who are disappointed by a brand’s words or actions on a social issue complain about it.
42%
42 percent of consumers walk away from the brand in frustration. One in five (21 percent) never come back.
pur·pose /ˈpərpəs /
Noun: The reason why something exists. For companies, it is the foundation of every experience. It is the underlying essence that makes a brand relevant and necessary.