Skip to main content Skip to footer

The power to influence

October 12, 2021

Why SMB-to-SMB engagement matters, and how enterprises should invest in it

Peer moments that matter most

80%

of SMBs believe interacting with their peers improves the business outcomes they want to achieve

Source: Accenture, SMBs & Peer to Peer Engagement Study, May 2021

People trust people like them

29%

value networking and collaboration

26%

value knowledge sharing

22%

value convenient access to peers

20%

value troubleshooting

48%

in the same industry

41%

facing similar changes

37%

sells similar products and services

Pillars of the community: the enterprise opportunity

Coming up next

About the Authors

Robin Murdoch

Managing Director – Corporate Strategy, Global


Stephanie Gorski

Managing Director – Accenture Strategy, Software & Platforms – Accenture


Kelley Harris

Senior Manager – Strategy & Consulting, Customer Sales & Service


Related capabilities

Grow SMB

Enabling success, no matter what it looks like. Because when your SMB customers and partners prosper, we...

Social commerce

Building a more human marketplace that creates tremendous value for businesses, consumers, creators, and curators.

Platform adoption

Delivering experiences that attract, retain and meet the changing needs of your customers.